The day after our In The Zone show, Aftershock had the privilege of helping celebrate an exciting new chapter for JCB Euro.

We performed at the company’s rebranding open house, where clients, friends, and supporters gathered to recognize the transition from JC’s British & 4x4 to JCB Euro. It was a great afternoon of music, conversation, and celebration—and Farm to Truck kept everyone well fed with some seriously delicious food.

Congratulations to the entire JCB Euro team on the new name and the next stage of the business. We appreciate being included in such an important event and were grateful for the warm welcome from everyone there.

We’re excited to see what’s ahead for JCB Euro!